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Shepherd Goods, founded in 2012 by Jordan Dye in Minnesota, began as a t-shirt printing operation and quickly gained traction with celebrity endorsements from Mac Miller, Chance The Rapper, Lil Durk, and Chief Keef. In 2014, the brand expanded with its Lamb Chops line, symbolized by the Cleaver logo, which reflects its commitment to cutting away negativity and achieving the best in quality and fit. Known for its premium materials, custom designs, and attention to detail, Shepherd Goods aims to "Lead The Herd" by offering unique, high-quality clothing ranging from statement pieces to everyday essentials.